Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Prerequisite: BUAD 307 or MKT 385x. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. <> When attempting to . Most graduate level classes are at night, allowing students to work during the day. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. % 6 ^30YB|*HBXOB [a endstream endobj 139 0 obj <>stream @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` . hmo8?nb% Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Supervised on-the-job business experience in the field of marketing. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. (Curricular Practical Training.) The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Prerequisite: MKT 445. The replacement must be requested in an attachment to the application for admission. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. 3 months at . New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. 4 0 obj Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Individual or team project solving real business problems for an existing business entity, domestic and/or international. You may EMAIL the SAC. Graded CR/NC. Exposure and Mentorship From Experts in the Marketing Field. learning, and the use of big data in marketing analytics. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Please refer to the sample course plans below. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Maximum units which may be applied to the degree to be determined by the department. 125 0 obj <>stream This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. A Personalized and Global-Focused Curriculum. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. endstream endobj startxref tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 1 0 obj %%EOF USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Graded CR/NC. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. % ** If not completed as a required course. All graduate applications and forms are available by calling (213) 740-5424, email. %PDF-1.5 Instructions for faculty to add a syllabus or biography link. %PDF-1.5 % In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. - Team player with good communication skills. 00o@,VvX`'lt043510n`fhxaL& Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. endobj hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . %PDF-1.7 f0H:L`x ! Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Mar 2016 - Apr 20171 year 2 months. You'll use a multi-channel approach to analyse and interpret data. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. At least two years of full-time work experience is preferred. 1 0 obj Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. endobj Duplicates credit in the former DSO 566. Open only to juniors and seniors. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. The Consumer Behavior Track offers a wide range of electives. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. Graded CR/NC. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h We look forward to hearing from you. 3 0 obj View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. 4 0 obj hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! - Passion for marketing and desire to exceed and excel. . MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream endobj Comprehensive treatment of the behavioral foundations of brands and brand development. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Your session has ended. pZ^IM$[I*v www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Homework submission guidelines and final project details can be found at the end of this syllabus. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Independent research beyond normal course offerings. The GMAT is preferred. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. stream It may no longer be on our site, or we may have moved it to a new location. <> Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. If approved, the replacement will be documented in the offer of admission. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Media, Mass Communication and Journalism. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Open only to sophomores, juniors and seniors. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 94 0 obj <>stream Requires market research, creative design, implementation planning, and client presentation. 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